Influencer Strategies for Thriving in the Attention Economy

We live in a time where there's so much information available, thanks to the internet. But here's the catch: our brains can only handle so much at once. This is where the idea of "attention" comes in. Imagine attention as a kind of valuable coin that everyone wants.

Influencers are people who are really good at getting attention. They share things online, and if they get lots of likes and comments, they become more influential. But it's not always easy to get attention while staying true to yourself.

Parents also play a big role in attention. They help their kids decide what's worth paying attention to. Social media is like a non-stop attention machine, with likes and shares making people feel important.

But there's a problem: too many choices. With so much stuff to pay attention to, it can be overwhelming.

Here are some simple tips for doing well in this attention economy:

1. Be yourself: Influencers should be genuine, not fake. People like realness.

I suggest making videos or reels that show people that you're this genuine person who goes by the 'what you see is what you get' principle. Although, I enjoy seeing people upskill-ing or learning new skills and the processes they go through.

For example, if you post dance videos, and you know deep inside that you CANNOT dance, then people would enjoy seeing you go through dance lessons.

2. Share useful stuff: People pay attention when they get something out of it. So, if you create valuable content, people will notice.

Useful stuff would be debunking myths or superstitions, sharing your art process, giving a language lesson, and giving away some life hacks.

3. Tell stories: Stories are like attention magnets. They make people feel things and remember you.

Every person has a story to tell. I like listening to people reading stories from books.

4. Think carefully: It's important to think critically. That means asking questions, checking facts, and finding good information.

Fact checking and documenting it? That's hot. I wish many influencers and reel creators would do this.

So, remember, in this world where attention is like treasure, understanding how it works is super important. It's not just a strategy; it's the key to success in the online world.

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Ruby Galvez, RL

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